The problem with marketing

Often when business engage with marketing they don’t know where to start. It’s complex and confusing, we know that and our partners at MSQ try and make it easier for any business they work with.

They are firm believers in the more you understand marketing the better decisions you can make for your business. It’s a bit like any function in your business – the more clarity to have the better decisions you can make.

In this video you will hear four different marketing experts talking about pitfalls and what to avoid in their areas.

You’ll hear Deb Richardson from MSQ talk about how better marketing decisions come from having a strategy that connects directly to your business results.

You’ll hear Chris Fell from g2m talk about data and how important knowing your customer is.

You’ll hear Siegmund Mitterstoger from Resurge Digital address what digital marketing is and how it is not always the silver bullet most SMBs think.

Last, however not least, you’ll leave Brett Travis from Immagin talking about where brand sits in the marketing mix. BTW this how most businesses start their marketing journey [wrong!]

It’s worth a watch or a listen.